When you're looking for an air conditioning and heating specialist, look to the one with over 50 years of combined experience in new home construction. Serving the North West Arkansas and surrounding area since 2000, General is one of the best heating and air conditioning company in the area that uses very advance technology and we are not intimidated by any job. Using the latest technology, we provide the highest quality air conditioning and heating systems. Even though these products are the best in the industry, it takes a team of highly skilled technicians to install it properly.