GENERAL Group President's message

Using the Power of Manufacturing to Enrich the Quality of Life and Create a Sustainable Future

On January 1st, 2026, our company began a new chapter as GENERAL Inc. We became a member of the Paloma Rheem Holdings in August 2025. Since then, we have shared our technology and expertise regarding air and water , and have launched full-scale initiatives aimed at exploring new possibilities in manufacturing.

This new challenge is supported by the spirit of General, which has been passed down since our founding. It is an aspiration to make people's lives more comfortable through innovative manufacturing and to generate ideas that are not bound by conventional thinking. Carrying this spirit into the future, we have introduced a new brand slogan, "Creating a Life Conditioner." We strive to realize a rich quality of life where people, the environment, and communities exist in a state of enhanced harmony.

Society is at a major turning point due to climate change, shifts in social structures, and the switch to renewable energy. In this era, manufacturing companies are expected to help solve social issues and bring about a better quality of life through their products.
Our core air conditioning business provides essential products with superior energy efficiency, comfort, and safety. It is also expected to support climate change mitigation by replacing fossil fuel appliances and to achieve mid- to long-term growth. Going forward, we will further strengthen our heat pump and inverter technologies, along with the development and production of core components such as compressors and motors. We will also deepen complementary collaboration across the Group and the entire value chain to enhance competitiveness in Japanese and global markets. We will create innovation through technological integration in the fields of air and water, and thereby contribute to the realization of a decarbonized society.

Also, with increased social demand for enhanced disaster-response capabilities and smaller, energy-saving electrical appliances, growth is expected in another of our strong sectors, tech solutions. We will further advance the technological and development capabilities that we have accumulated so far, and achieve increased business growth.

Under our corporate philosophy, "Living together for our future," we will proceed as a new General, advancing both our air conditioner and tech solution businesses. We aim to enhance corporate value, address social issues, create a sustainable society, and expand globally through manufacturing.

This year marks the 90th anniversary of General's founding. Grounded in our long-cultivated technical expertise and on-site capabilities, we will create new value with customers, business partners, local communities, and employees. We will continue striving to remain a company trusted by all stakeholders.

January 2026

Koji Masuda

President & CEO

GENERAL Inc.