On January 1st, 2026, our company began a new chapter as GENERAL Inc. We became a member of
the Paloma Rheem Holdings in August 2025. Since then, we have shared our technology and
expertise regarding air and water , and have launched full-scale initiatives aimed at
exploring new possibilities in manufacturing.
This new challenge is supported by the spirit of General, which has been passed down since
our founding. It is an aspiration to make people's lives more comfortable through innovative
manufacturing and to generate ideas that are not bound by conventional thinking. Carrying
this spirit into the future, we have introduced a new brand slogan, "Creating a Life
Conditioner." We strive to realize a rich quality of life where people, the environment, and
communities exist in a state of enhanced harmony.
Society is at a major turning point due to climate change, shifts in social structures, and
the switch to renewable energy. In this era, manufacturing companies are expected to help
solve social issues and bring about a better quality of life through their products.
Our core air conditioning business provides essential products with superior energy
efficiency, comfort, and safety. It is also expected to support climate change mitigation by
replacing fossil fuel appliances and to achieve mid- to long-term growth. Going forward, we
will further strengthen our heat pump and inverter technologies, along with the development
and production of core components such as compressors and motors. We will also deepen
complementary collaboration across the Group and the entire value chain to enhance
competitiveness in Japanese and global markets. We will create innovation through
technological integration in the fields of air and water, and thereby contribute to the
realization of a decarbonized society.
Also, with increased social demand for enhanced disaster-response capabilities and smaller,
energy-saving electrical appliances, growth is expected in another of our strong sectors,
tech solutions. We will further advance the technological and development capabilities that
we have accumulated so far, and achieve increased business growth.
Under our corporate philosophy, "Living together for our future," we will proceed as a new
General, advancing both our air conditioner and tech solution businesses. We aim to enhance
corporate value, address social issues, create a sustainable society, and expand globally
through manufacturing.
This year marks the 90th anniversary of General's founding. Grounded in our long-cultivated
technical expertise and on-site capabilities, we will create new value with customers,
business partners, local communities, and employees. We will continue striving to remain a
company trusted by all stakeholders.